StC News

StC Boys Adopt an Entrepreneurial Mindset

Middle Schoolers develop their own business startups with help from Founders Mark, an organization that promotes entrepreneurship in schools.
As part of a new program focused on business, StC eighth graders are hard at work coming up with ideas for startups. 

The boys are trying to perfect their elevator pitches to give partners and investors a concise summary of their business vision and its value. They’re also learning how to do market research and develop detailed business plans. But perhaps most importantly, the class is teaching them to think both creatively and strategically. 

The course is guided by Kendall Morris, founder of Founders Mark, a company that promotes entrepreneurship in educational settings. “We want them to learn that there aren’t right and wrong answers,” Morris said. “We want them to find the answer that’s going to work for them.”

“It’s all about the mindset,” said John Kemper, an experienced entrepreneur who acts as a Founders Mark mentor. “It’s going to give them the comfort level and experience in thinking about these things that will give them success in virtually anything they do.”

For two weeks, StC boys are learning segments of the Founders Mark curriculum as part of a pilot program. If successful, the full entrepreneurial program could be implemented in the future.

Joe Bell '24 developed an idea, pitched it and received feedback from the curriculum leaders. Based on their advice, Bell realized he’ll need to concentrate on distinguishing his business in a crowded market. “It takes a lot of hard work. You’re going to fail a lot, but that’s how you learn the most,” said Bell. 

Bell also appreciates the hands-on nature of the course, which includes interactive activities focused on learning about specific target audiences. Dr. Sarah Mansfield, who is hosting the program in her eighth grade class, has been impressed by the students’ enthusiasm and creativity. “Anytime you can create an authentic experience for kids, where they feel like their voice can be heard and they learn something along the way, they’ll want to sign up.”
 
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